The Febreze Unstopables Touch Fabric Refresher is the latest P&G spray creation. Delivering long-lasting scents for furniture and other home fabrics, the Fabric Refresher features fragrance technology. Activated by touch, scientists at Febreze have redefined continuous freshness.
Consumers smell a burst of freshness wherever they sit or on whatever they touch due to the spray's touch activation. The spray stores its scent in fabrics and soft surfaces and releases when activated, thereby localizing the Febreze spray to the desired areas of the home. Febreze Touch is the first of its kind. Using this breakthrough fragrance technology, the brand highlights the incredible fragrance and home innovations of our time. The new Febreze spray is available for purchase at national retailers.
Touch-Activated Fabric Refreshers
The Febreze Unstopables Touch Fabric Refresher is Long-Lasting
Trend Themes
1. Touch-activated Fragrances - The development of touch-activated fragrances presents opportunities for creating long-lasting, localized scents in various products.
2. Innovative Fabric Sprays - There is potential for disruptive innovation in the home fragrance industry through the creation of unique and long-lasting fabric sprays like the Febreze Unstopables Touch Fabric Refresher.
3. Localized Air Fresheners - Localization technology, such as the one used in the Febreze Unstopables Touch Fabric Refresher spray, can revolutionize the air freshener sector by allowing users to target specific areas with fragrance.
Industry Implications
1. Home Fragrance - The home fragrance industry can leverage touch-activation technology to create innovative products with long-lasting and localized fragrances.
2. Furniture - Incorporating touch-activated fragrances into fabrics and furniture could become a disruptive innovation in the furniture industry.
3. Textiles - The textile industry can develop fabrics that can retain long-lasting fragrances activated by touch, expanding the potential applications of fragrances in textiles beyond solely perfumes.