This clever Fabreeze odor-elimination campaign shows how odors unsuccessfully hide in your home. And by hiding, I mean a man in a garlic outfit standing in your living room holding a wall picture over his face as disguise.
Other unsuccessful camouflages include a big fish hiding behind a pillar in your bedroom. My favorite: a chicken hiding behind a cactus plant and tilting its huge body to parallel that of the cactus.
The message? You need Febreze to get rid of all these odors which are easily detected at your home.
The April 2008 ads were created by Grey Worldwide ad agency in Düsseldorf, Germany with creative director Lindsay Cullen, copywriter Jörn Sonnenberg, and art director / photographer Eric Straub.
Personified Odours Hiding at Home
Fun Febreze Ads
Trend Themes
1. Odor Elimination - Disruptive innovation opportunity: Develop new and more effective ways to eliminate odors in homes and other environments.
2. Creative Advertising - Disruptive innovation opportunity: Explore creative and unique ways to advertise and market products by using humor and unconventional visuals.
3. Sensory Marketing - Disruptive innovation opportunity: Leverage scent and other sensory elements to enhance the consumer experience and create more immersive brand interactions.
Industry Implications
1. Home Cleaning Products - Disruptive innovation opportunity: Develop innovative products and technologies for odor elimination and air freshening in homes.
2. Advertising and Marketing - Disruptive innovation opportunity: Design new advertising strategies and approaches that captivate consumers and differentiate brands.
3. Consumer Goods - Disruptive innovation opportunity: Incorporate sensory marketing techniques into product development and branding to enhance consumer engagement and loyalty.