SOPHNET.'s imprint, FC Real Bristol, drops its offerings for Fall/Winter 2018 with an action-packed editorial that takes an imaginative approach to presentation. The garments are characterized by a dynamic aesthetic that boasts sporty silhouettes and performance-driven materials. From the comfort of the hoodies and moisture managing capabilities of the shorts to the wind-resistant jackets and the representative scarfs, FC Real Bristol's Fall/Winter 2018 carries that typical football-inspired vibe.
SOPHNET.'s imprint presents its upcoming offerings in a very interesting manner. Instead of employing real-life models to represent the Fall/Winter 2018 silhouettes, the sporty successfully fosters an exciting narrative with miniature doll figurines. The whimsical approach proves to be an accessible way of capturing the audience's attention and it is yet another example of ultra-creative fashionable marketing.
Football-Informed Doll-Styled Lookbooks
The New FC Real Bristol by SOPHNET. Collection is Sporty
Trend Themes
1. Imaginative Presentation - Using miniature doll figurines to showcase fashion collections presents an opportunity for brands to create unique and engaging marketing experiences.
2. Sporty Silhouettes - The incorporation of sporty silhouettes in fashion collections enables brands to tap into the athleisure trend and attract consumers seeking comfortable yet stylish clothing options.
3. Performance-driven Materials - Utilizing performance-driven materials in fashion garments allows brands to offer functional, versatile clothing that appeals to consumers with active lifestyles.
Industry Implications
1. Fashion - The fashion industry can leverage imaginative presentations and sporty silhouettes to disrupt the market and captivate consumers with unique and athleisure-inspired collections.
2. Marketing - Brands can embrace imaginative presentation techniques to revolutionize their marketing strategies and create memorable experiences that resonate with customers.
3. Sportswear - The sportswear industry can capitalize on the demand for performance-driven materials by incorporating them in their products, offering functional and stylish options for athletes and active individuals alike.