FAW's vehicles are equipped a holographic AI assistant, who sits on the dashboard, awaiting a voice command. Drivers can select from one of three design options, which include a robot, a young basketball player, and a school-aged girl. Each character helps to perform basic tasks, like operating the wind shield wipers, rolling down the windows, or turning the music on and off.
According to the brand, these holographic assistants can also "interact and entertain the drivers." While designed to enhance convenience, these holographic assistants demonstrate how technology is being used to help people form deeper bonds with the items they own.
The cars that feature this upgraded assistant include FAW's newest SUV model.
AI Car Dashboard Assistants
FAW's Vehicles Will Soon Be Equipped with a Holographic Assistant
Trend Themes
1. Holographic Car Assistant - The holographic assistant demonstrates how technology is being used to help people form deeper bonds with their cars, thus creating opportunities for further integration of technology into car design.
2. Interactive Car Dashboard - The holographic assistant is an example of how dashboard design is changing to be more interactive, creating new possibilities for future dashboard features.
3. Personalized Car Ownership - The option for drivers to choose from different character designs for their holographic assistant highlights the trend towards personalized ownership experiences, suggesting that further personalization options will become available for car owners.
Industry Implications
1. Automotive Industry - The introduction of holographic assistants into car design is a major innovation opportunity for automobile manufacturers to incorporate more interactive and personalized features into their cars.
2. Technology Industry - The holographic assistant represents a new opportunity for technology companies to develop and integrate AI and holographic technologies into other products and services beyond the automotive industry.
3. Entertainment Industry - The holographic assistant's ability to interact and entertain drivers suggests a growing potential for entertainment companies to develop new interactive experiences for drivers through similar integration with car design.