The Golden Boy of the Green Bay Packers, Brett Favre, has left to become the quarterback of the New York Jets.
That’s no problem unless you are EA Sports and had a kazillion video games with Brett Favre on the package wearing a Packers jersey. It turns out EA’s package printer got busy and shipped the game to Sam’s Club and Wal-mart stores exclusively with a JETS jersey.
Then again, since Wal-Mart sells more EA games than anybody in the whole friggin’ world, you might expect them to get busy.
Timely Video Game Marketing
Brett Favre In Jets Jersey on Madden '09
Trend Themes
1. Package Printing Technology - Opportunity for innovative package printing technology that can easily change designs or logos based on player/team changes.
2. On-demand Printing - Disruptive innovation opportunity for on-demand printing services that can quickly update packaging designs and logos.
3. Dynamic Packaging - Potential for dynamic packaging that can digitally change designs or logos to accommodate last-minute changes in sports teams or players.
Industry Implications
1. Video Game Industry - Opportunity for video game companies to develop adaptive packaging solutions to handle sudden changes in player or team affiliations.
2. Printing Industry - Disruptive innovation opportunity for printing companies to offer on-demand printing services for packaging materials that can be quickly updated.
3. Retail Industry - Potential for retailers to collaborate with printing or packaging companies to implement dynamic packaging technologies for products with regularly changing designs or logos.