The Ceramide haircare line by Earth Science with packaging designed by agency Mark Oliver, Inc. offers stylish, natural and authentic branding that makes use of healthy fatty acids and wholesome ingredients to provide millennials with clean and soft hair. The branding features bright colors, bold designs and minimalistic typefaces to relay the natural and transparent use of ingredients in each product.
Each of the haircare products are geared towards a different hair type, with different colors to signify each. The shampoos and conditioners contain an array of wholesome ingredients such as barley, natural proteins and fruits to bring shine and strength to the root. The products are further infused with Ceramide natural fatty acids made using silk proteins. The silky plastic packaging of the bottles and palm leave branding further emphasizes this.
Fatty Acid Haircare
The Ceramide Hair Products Offer a Natural and Authentic Blend of Ingredients
Trend Themes
1. Wholesome Haircare - Incorporating wholesome ingredients into haircare products presents opportunities for disruptive innovation in the beauty and personal care industries.
2. Natural Fatty Acids - The use of natural fatty acids such as ceramide in haircare products represents a trend towards clean and healthy beauty and an opportunity for innovation in the skincare industry.
3. Minimalistic Branding - Minimalistic branding in haircare products that emphasizes the use of natural and transparent ingredients presents opportunities for innovation in packaging and brand design for personal care products.
Industry Implications
1. Beauty and Personal Care - The incorporation of natural and wholesome ingredients in haircare products presents disruptive innovation opportunities within the beauty and personal care industries.
2. Skin Care - The use of natural fatty acids such as ceramide in haircare products represent an opportunity for cross-industry innovation in the skincare industry.
3. Packaging and Brand Design - Minimalistic packaging and brand design that emphasizes transparency and authenticity presents opportunities for disruptive innovation in the packaging and brand design industries for personal care products.