Google Maps may hold a monopoly over general road navigation but the FATMAP app is aiming to be the premier navigation program for the great outdoors. Originally launched in 2015, the app has gone on to secure investments from Land Rover’s VC division, InMotion Ventures, Episode 1 and Capnamic Ventures. These investments have allowed the app to aggregate data from multiple sources to compile a robust app with maps of various outdoor areas and ski trails.
While providing outdoor maps is an already impressive feature, the FATMAP app furthers its appeal through several key features. Some of these features include offline functionality, planning and sharing of personal trails and specialized routes based on the user's activity or mode of transportation. The app also works closely with tour companies to create curated digital guidebooks with interactive digital 3D navigation for specific areas.
Digital Outdoor Adventure Maps
The FATMAP App Helps Users Plan Perfect Outdoor Adventures
Trend Themes
1. Outdoor Adventure Mapping - There is an opportunity for the development of innovative mapping solutions specifically tailored towards outdoor enthusiasts.
2. Personalized Activity Planning - An opportunity exists to develop apps that allow individuals to easily plan and share their customized outdoor activity plans and routes with a larger community.
3. Interactive Digital Guidebooks - Tourism companies can leverage interactive digital guidebooks to create a more immersive and educational experience for visitors.
Industry Implications
1. Mapping and Navigation - Mapping and navigation companies can expand their product offerings and cater to the outdoor enthusiast market.
2. Outdoor Recreation - Outdoor recreation companies can integrate digital technology into their offerings to enhance the overall experience for their customers.
3. Tourism and Travel - Tourism and travel companies can utilize interactive digital guidebooks to provide a more informative and engaging experience to visitors.