The expression "recharge your batteries" is often uttered in context with some discussion of rest and relaxation, frequently with reference to a leisurely holiday. This Fatale International campaign illustrates this phrase literally, suggesting that visits to its hotels and resorts will increase your energy level.
There is nothing cryptic to this print by the Yehoshua/TBWA advertising agency of Israel, provided you're already aware of the saying. No supportive text has been included and the image simply pictures a closeup of an electronic wall charger with a pair of tiny people standing where the batteries are meant to go. The woman wears a wide-brim had and the man, a Hawaiian shirt. What could be communicated in just four words, the Fatale International campaign cleverly conveys visually.
Wall-Charged Traveler Ads
Fatale International Campaign Has a Suggestion for Enhancing Your Energy
Trend Themes
1. Literal Interpretation Advertising - Opportunity for campaigns that take common phrases and depict them literally in an attention-grabbing way.
2. Symbolic Product Representation - Opportunity for images that represent a new product in an unconventional way to stand out in crowded markets.
3. Energy-boosting Marketing - Opportunity for businesses that offer services/products to market them as a way to increase energy levels.
Industry Implications
1. Hospitality Industry - Opportunity to market hotel and resort stays as an energy-boosting experience.
2. Advertising Industry - Opportunity to use literal interpretations and symbolic product representation to create attention-grabbing campaigns.
3. Health and Wellness Industry - Opportunity to market products/services as a way to boost energy levels and promote overall wellness.