Here's a hilarious piece of recession-friendly PR for Taco Bell.
The Auburn St. Taco Bell branch in the US has turned itself into temporary lodging in a bid to ease their financial burden, offering a place to stay for one man.
According to The Onion (aha), the ad was posted on Craigslist, offering a 100-square-foot storage room, access to a modern restaurant-style kitchen, shared public bathroom, and spacious walk-in fridge. All for $325 a month, a true bargain.
Fast Food Lodging
Credit Crunched Taco Bell Gets A Roommate to Help With Rent
Trend Themes
1. Recession-friendly Hospitality - Creating temporary lodging options within existing businesses as a cost-saving measure during tough economic times.
2. Unconventional Real Estate Utilization - Transforming non-traditional spaces, such as storage rooms, into alternative accommodation to generate additional revenue.
3. Affordable Shared Facilities - Offering access to shared amenities, like kitchens and bathrooms, at a lower cost to attract budget-conscious consumers.
Industry Implications
1. Hospitality - Hotels, motels, and hostels can explore innovative ways to utilize their available space to generate additional income during economic downturns.
2. Retail - Retail stores can consider renting out their vacant areas as temporary accommodations to diversify revenue streams.
3. Co-living - Co-living companies can explore partnerships with businesses to provide affordable shared housing options to those facing financial constraints.