McDonald's China recently went viral on China for the introduction of fast food exercise bikes.
In a now widely viewed video, a woman at a McDonald's restaurant in China was seen eating a burger and drinking a soda while using a fast food exercise bike. Of course, this is not just any exercise bike. These McDonald's-branded bikes are attached to the wall with an extended seat so each person can sit as close to the pedals as needed. There's also a table that comes to chest level so riders can enjoy their meal while pedaling in place.
While the idea of using an exercise bike in the middle of a busy restaurant may seem unusual, the video shows that the bikes are clearly being used by some patrons in China.
Fast Food Exercise Bikes
McDonald's China Has Added Exercise Bikes to Some of Its Restaurants
Trend Themes
1. Fast Food Fitness - Fast food chains are incorporating fitness equipment to encourage a healthier lifestyle among customers.
2. Experiential Dining - Fast food restaurants are providing customers with unconventional dining experiences to attract more foot traffic.
3. Digital Fitness Tracking - Fast food chains are integrating digital software with fitness equipment to track and reward customers' workout progress.
Industry Implications
1. Fast Food - Incorporating fitness equipment in fast food chains presents an opportunity to promote a healthier dining experience.
2. Fitness Equipment - Fast food exercise bikes create a new market for manufacturers of creative fitness equipment.
3. Digital Health - Integration of digital software with fitness equipment in fast food chains could open up new areas for tech companies to innovate and develop solutions.