Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women's outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads - as well as keep you dry. These are not parasols, BTW: parasols are meant to keep the sun off, umbrellas are for those who MUST walk in the rain.
Implications - For many individuals within Western culture, self expression is top priority. Countless products exist in mundane or standard forms; however, companies that are able to transform such products into means through which consumers can express themselves will see very large returns.
Fashion Raingear
Jean Paul Gaultier Umbrellas
Trend Themes
1. Self-expression Products - Designing products that allow consumers to express themselves will yield significant returns.
2. Extravagant Umbrellas - Creating umbrellas with unique and eye-catching designs will attract attention and drive sales.
3. Fashionable Raingear - Developing fashionable rainwear that combines style and functionality will cater to consumer preferences.
Industry Implications
1. Fashion - The fashion industry can capitalize on creating rainwear that is both fashionable and functional.
2. Design Industry - Design companies can explore innovative ways to transform mundane products into self-expression tools.
3. Outdoor Gear - The outdoor gear industry can explore the potential for unique and luxurious umbrella designs to cater to consumers' preferences.