The apparent trend in fashion is designing hotels. Versace and Miss Sixty did it and now Bulgari and Ralph Lauren are planning to jump on the fashionwagon. Lauren's hotel empire is still in the early planning stages and really is just an idea right now. Who will be next? and how many hotels do we need?
Implications - Popular brands are so well known that they can pretty much create anything with their logo on it and it will be sold within seconds. Businesses that have reached this level can easily branch out into other ventures such as the featured designer hotels. People are bound to be interested because the brand has already made a name for itself.
Fashion Inspired Hotels
Miss Sixty And Ralph Lauren
Trend Themes
1. Fashion-inspired Hotels - Fashion brands are expanding into hotel businesses to create designer hotels that cater to customers who want a unique and luxury experience.
2. Designer Brand Empires - Designer brands are expanding their empires from fashion to hospitality which indicates the brand's versatility and capability to extend beyond their core industry.
3. Luxury Hospitality Trend - The trend towards luxury hospitality has spurred fashion brands to launch their own designer hotels, catering to the upper-end market that seeks elevated travel experiences.
Industry Implications
1. Fashion - Fashion brands are extending their industry reach beyond apparel to enter the hospitality industry with their designer hotels.
2. Hospitality - The hospitality industry is seeing an influx of fashion-inspired hotels that create elevated experiences for a high-end market.
3. Luxury Lifestyle - Designer hotels represent an opportunity for fashion brands to expand their luxury lifestyle offerings and appeal to consumers seeking a high-end bespoke experience that extends beyond apparel and accessories.