The pastel colors brings to mind the sweet treats that the Fashion Gone Rogue 'Macaroons' online editorial is named after. Beyond that reference, however, is a subtle suggestion about the type of woman who eats these quaint confections. Feminine and ladylike with tendencies that lean towards dainty and winsome, the looks showcased throughout will appeal to the girly girl in every female reader.
Shot by JUCO, the Los Angeles-based creative duo made up of Julia Galdo and Cody Cloud, the Fashion Gone Rogue 'Macaroons' online editorial stars models Leah Goode, Bryden Jenkins, Jessica Morrow, Monica and Katy. The beautiful troop was styled by Galdo in pieces from the likes of Top Shop, Missoni and more. Cloud designed the set, concentrating heavily on whimsical vintage wallpaper that could have easily influenced the looks themselves.
Whimsical Pastel Editorials
The Fashion Gone Rogue 'Macaroons' Photoshoot is Quaintly Colorful
Trend Themes
1. Pastel Fashion - Opportunities for businesses to incorporate whimsical, pastel colors into clothing lines and accessories for the feminine, girly girl market.
2. Vintage Aesthetic - Opportunities for businesses to create unique fashion designs with vintage wallpapers and sets, appealing to those with a love for vintage aesthetics.
3. Sweet Treats-inspired Designs - Opportunities for businesses to incorporate sweet treat-inspired designs in their fashion lines to create playful, girly looks.
Industry Implications
1. Fashion and Apparel - Fashion designers and apparel companies can use these trends to create new and unique products to appeal to the feminine, girly girl market.
2. Home Decor - Home decor companies can leverage the vintage wallpaper styles to create unique aesthetics for consumers interested in a vintage look.
3. Food and Beverage - Food and beverage companies can collaborate with fashion designers to create macaron-themed products and designs to appeal to consumers interested in sweet treats-inspired fashion.