IZAT has given the term "fashion emergency" a literal meaning with their new clothing-to-shelter line.
With concerns over earthquakes being an integral part of the Japanese way of life, apparel that doubles as temporary housing in case of emergencies is a must-have for every first aid kit.
IZAT (Immediate Zip Aid Tarp) can be worn as clothing, wrapped around the wounde, or can provide shelter. It has zippers on several parts to allow for transformation into different forms, and can be linked to build larger structures.
Not only is this great for emergencies, but also for the outdoor adventures of light packers.
Fashion That Transforms Into Tents
IZAT Clothing-to-Shelter
Trend Themes
1. Fashion Emergency Solutions - IZAT's clothing-to-shelter line presents disruptive innovation opportunities for creating versatile and functional fashion that can transform into emergency shelters.
2. Multi-purpose Wearable Technology - IZAT's versatile clothing showcases the potential for integrating wearable technology into garments that serve multiple purposes, such as providing shelter during emergencies.
3. Sustainable Emergency Preparedness - IZAT's clothing-to-shelter line highlights the opportunity to combine sustainable materials and design with emergency preparedness, creating eco-friendly solutions for temporary housing.
Industry Implications
1. Fashion Design - IZAT's clothing-to-shelter line opens up disruptive innovation opportunities within the fashion design industry, encouraging creative solutions for versatile and functional garments.
2. Outdoor Gear - IZAT's versatile clothing brings potential disruptive innovation opportunities in the outdoor gear industry, where multi-purpose and compact products are highly sought after.
3. Disaster Relief - IZAT's clothing-to-shelter line presents disruptive innovation opportunities within the disaster relief industry, offering innovative solutions for temporary housing and emergency preparedness.