For its first fashion collab ever, luxe Italian brand C.P. Company taps into adidas Originals. As consumers have been "pairing adidas trainers with C.P. Company garments for decades," the 2018 collection makes the combination official.
The sporty fashion collab includes a range of apparel and some footwear silhouettes, of which the adidas Samba and the new adidas Kamanda silhouette are definite standouts. The aesthetic of both the garments and the shoes are influenced by the sport of football. During the design of the pieces, adidas and C.P. Company did not shy away from strong colors. From the vibrancy of the orange hoodie to the vast color options for the footwear, the fashion collab definitely provides consumers with a sizable choice.
Football-Inspired Fashion Collaborations
C.P. Company & adidas' Reward Their Fan Base's Loyalty
Trend Themes
1. Football-inspired Fashion - Opportunities for collaboration between luxury fashion brands and sportswear companies to create football-inspired collections that cater to consumer demand.
2. Officializing Consumer Pairings - Creating official collaborations between brands that acknowledge and celebrate longstanding consumer behaviors and trends.
3. Vibrant Color Palettes - Utilizing bold and vibrant colors in fashion collaborations to offer consumers a wide range of choices.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage collaborations with sportswear companies to tap into new consumer markets and increase brand loyalty.
2. Sportswear - Sportswear companies can expand their product offerings and appeal to a broader consumer base through collaborations with luxury fashion brands.
3. Apparel and Footwear - Collaborations between fashion and sportswear brands present opportunities to create unique and appealing apparel and footwear collections that cater to consumer preferences.