South Central LA-based imprint Crenshaw Skate Club works in collaboration with Browns on an exclusive new collection dubbed FARFETCH BEAT 009. It is made up of cut-and-sew apparel, with 20 pieces in total. This is also joined by four skate decks that are all detailed with signature motifs that nod to Crenshaw Skate Club.
Overall, it embodies a touch of London sensibilities that meet Californian themes for a laidback look. The capsule is led by the three-piece outfit in a beige palette made up of classic skate bottoms, a shirt, and a Harrinton-style jacket to tie it all together. This is printed with the Crenshaw Square emblem. Other pieces in the range include workwear jackets, trousers, jorts, hoodies, tees, and more.
McIntosh speaks about the collection, noting that "‘This collaboration with Browns for FARFETCH Beat is very special and symbolic of CSC’s next step into the world of cut and sew, which has been a goal of mine ever since I was a kid. With this exclusive, we’ve been able to take CSC’s message international which is to represent and empower inner-city skaters, and I hope that I can make inner-city skaters in other countries feel represented as well. The origin of CSC is hyperlocal, but the message can be applied to kids all over the world."
Cut-and-Sew Skate Fashion Capsules
Crenshaw Skate Club and Browns Launch FARFETCH BEAT 009
Trend Themes
1. Cut-and-sew Skate Fashion - There is an opportunity for apparel companies to collaborate with independent skate clubs to create exclusive cut-and-sew fashion collections that cater to the skateboarding community.
2. International Skateboarding - With the rise of international collaborations, there is an opportunity for the skateboarding industry to expand its message to represent and empower inner-city skaters all over the world.
3. London-californian Sensibilities - Designers have the opportunity to explore and blend different, seemingly disparate styles to create unique and refreshing fashion capsules that cater to specific cultural sensibilities.
Industry Implications
1. Skateboarding Apparel - Skateboarding apparel companies can leverage their brand to collaborate with independent skate clubs to create exclusive, high-margin fashion collections.
2. Streetwear - Designers and streetwear brands can embrace cultural differences to create unique fashion capsules that cater to specific audiences, such as the London-Californian sensibility of FARFETCH BEAT 009.
3. International Fashion - The fashion industry can use international collaborations as a means to empower underrepresented communities and broaden their reach to new markets all over the world.