The hit travel brand Away may be best known for its suitcases, but now the brand is branching out with a new collection called 'F.A.R.'
In the wake of the pandemic, there has been a boom in outdoor-focused travel like hiking trips and camping. In an effort to cater to this new type of travel, Away has created the F.A.R. collection of travel essentials. This capsule collection aims to strike a balance between technical performance with modern aesthetics, with durable fabrics, versatile designs, and sustainable principles in mind. As Away's Co-Founder and CEO Jen Rubio explains, "With the insight that over half of travelers expect their post-pandemic trips to be different —including a strong desire to reconnect with nature, adventure, and the outside— we developed ‘F.A.R’ to enable our customers, both new and existing, to take more types of trips with Away."
With items like the F.A.R Duffle Bag that comes in three sizes, and a Convertible Backpack, the collection has something for every type of traveler.
Outdoor-Focused Travel Essentials
Away's F.A.R. Collection Features Unique Travel Essentials
Trend Themes
1. Outdoor-focused Travel - The boom in outdoor-focused travel creates opportunities for brands to develop travel essentials that cater to the new type of travel.
2. Technical Performance with Modern Aesthetics - Brands that can balance technical performance with modern aesthetics can create unique and desirable travel essentials for consumers.
3. Sustainable Travel Essentials - The growing concern for sustainability creates opportunities for brands to create travel essentials with durable fabrics, versatile designs, and sustainable principles in mind.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from the trend towards outdoor-focused travel by developing products and services that cater to this new type of travel.
2. Apparel and Accessories - The apparel and accessories industry can capitalize on the trend towards technical performance with modern aesthetics by creating travel essentials that combine function and fashion.
3. Sustainable Fashion - The sustainable fashion industry can tap into the growing concern for sustainability by developing travel essentials with durable fabrics, versatile designs, and sustainable principles in mind.