Confectionery brand Fannie May has announced a new direct-to-consumer online store to help expand offerings to consumers across the country. The website will provide consumers in the contiguous 48 states with the ability to Create Your Own premium gift boxes or purchase an array of preselected chocolate treats. The launch is taking place at the perfect time to coincide with the change in seasons and ahead of the holiday season that will no doubt increase interest from consumers seeking to send out special gifts to loved ones.
Brand Director at Fannie May Jennifer Peterson spoke on the launch saying, "For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftmanship. As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come."
Online Direct-to-Consumer Sweet Shops
Fannie May is Launching a New Option for Avid Fans
Trend Themes
1. Direct-to-consumer Sweet Shops - Opportunity for confectionery brands to expand their reach across the country with online direct-to-consumer stores.
2. Create Your Own Gift Boxes - The option to create personalized gift boxes online offers a disruptive innovation opportunity for confectionery brands to attract more customers and increase sales.
3. E-commerce for Confectionery - The growth of e-commerce channels for confectionery provides a disruptive innovation opportunity for companies to increase their online presence and reach more customers.
Industry Implications
1. Confectionery - Confectionery brands can benefit from launching online direct-to-consumer stores to expand their market.
2. E-commerce - The growth of e-commerce channels presents an opportunity for companies to increase their online presence and reach more customers.
3. Gifts and Souvenirs - The option to create personalized gift boxes online offers a disruptive innovation opportunity for companies to attract more customers and increase sales in the gifts and souvenirs industry.