The ExxonMobil Fandom Fuel Kit is being launched by the brand to coincide with the upcoming Formula 1 racing season in mind to help fans get ready.
The kit is a limited-edition offering that's packed with a range of merchandise and will be limited to just 150 units for each of the three Grand Prix races in the season. The kits include such products as 90s-inspired T-shirts, race-inspired air fresheners, Oracle Red Bull Racing jackets and more. The ExxonMobil Fandom Fuel Kit will be put up for grabs in the US roughly two weeks before each US race with fans able to secure theirs via the ExxonMobil Rewards+ app for 333 points.
Consumer Marketing Director at ExxonMobil Troy Simms spoke on the ExxonMobil Fandom Fuel Kit saying, "We know Oracle Red Bull Racing fans love to show off their fandom and celebrate our legendary drivers who make winning look so easy. So, this year, we're excited to reward fans with merchandise they'll be racing to wear at the track. The same development team behind the fuel that powers Oracle Red Bull Racing is behind the Synergy fuel that is available at Exxon and Mobil stations, so stop by your local station to fuel up ahead of whatever adventures you have planned."
Celebratory Race Fan Kits
The ExxonMobil Fandom Fuel Kit Celebrates Formula 1 Race Season
Trend Themes
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Industry Implications
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