With autumn just around the corner, many brands are launching fall-themed collections including RW&CO's new line of elevated workwear. To launch the line, RW&CO released the 'Inspiring Women of Canada' campaign that features famed Canadian women including Olympic skater Tessa Virtue, award-winning actress Karine Vanasse, and First Nation's activist and Mrs. Universe 2015 Ashley Callingbull. Each inspiring women will be donating a portion of their earnings to their charity of choice to help inspire others.
The new women's collection was inspired by women in the workforce in the 60s and 70s and boasts a polished and feminine aesthetic. The fall-themed collection includes empowering pieces including chic pantsuits, elegant skirts, and avant-garde blazers. These timeless pieces are meant to encourage women to reach their full potential by having a wardrobe that inspires them to be confident.
Empowering Fall-Themed Collections
RW&CO's Inspiring Women of Canada Video Showcases Its Fall Line
Trend Themes
1. Fall-themed Collections - Brands are releasing fall-themed collections inspired by empowering women through sophisticated and inspiring pieces.
2. Elevated Workwear - The launch of RW&CO's collection shows a trend towards elevated workwear that mixes polishe, feminine and avant-garde designs.
3. Charity Donations - Incorporating charitable donations from brand ambassadors to their chosen charities is a growing trend in campaign launches.
Industry Implications
1. Fashion - The women's clothing industry may find new revenue opportunities through emphasizing women's empowerment and offering sophisticated pieces for workwear.
2. Nonprofit - Nonprofit organizations focused on women and girls may see increased support as brands incorporate charitable donations in their advertising and campaign launches.
3. Marketing - Marketing firms can utilize the trend towards empowered, charitable campaigns in their work to appeal to a consumer demographic increasingly prioritizing social impact and corporate social responsibility.