New York-based retail label KITH launches its Fall 2 collection for the Fall/Winter 2019 season, marking the second drop for the season. The design inspiration behind the looks is drawn from Americana structures, translated across brand staples. The Fall 2 collection is vast, featuring 80 pieces in total, made up of apparel and accessory options that are ready for the season.
The color palette stays true to the overarching design inspiration, packed with hues of red, white, and blue throughout the capsule. There are also preppy silhouettes as well with items in the capsule including chunky cable sweaters, cargo pants with a faded look, wool coats, and more. Some of the accessory options in the range include footwear, beanies, caps, and more.
Preppy Americana Warm Streetwear
KITH Unveils the Lookbook for its Fall 2 Collection for 2019
Trend Themes
1. Preppy Americana Style - There is an opportunity for retail brands to incorporate a preppy, Americana design inspiration in their collections for a timeless, classic look.
2. Fall 2 Collection - Designers can offer two distinct and complementary collections a year to cater to the varying needs of the market, like KITH's Fall 2 collection for 2019.
3. Warm Streetwear - Streetwear brands can incorporate warmth and functionality in their designs like KITH's chunky cable sweaters and wool coats for the fall/winter season.
Industry Implications
1. Fashion Retail - Fashion retailers can draw inspiration from KITH's Fall 2 collection and incorporate Americana and preppy designs in their inventory for a classic yet trendy look.
2. Footwear - Footwear companies can offer complementing pieces to clothing collections like KITH's footwear options in their Fall 2 collection to entice customers for a complete look.
3. Accessories - Accessory companies can expand their product line to include functional and stylish pieces like KITH's beanies and caps for the fall/winter season.