Aldi, a supermarket chain based in North America, has launched a new fake tan line for consumers looking to get a deeper complexion without hitting the beach or the salon. The 'Lacura Self Tan Mousse' is a cheap yet reliable option to get a sun-kissed look from the comfort of your home. The product comes neatly packaged in a 150ml bottle, and it is significantly cheaper than the already-popular St. Moritz brand with an additional 50ml of product.
The fake tan is said to dry in 60 seconds, making it a faster option than a traditional tanning parlor. Aldi is also stocking a new tanning mitt to apply the product evenly on the skin, as well as a fake tan sheet protector.
The new fake tan range from Aldi can be found at the brand's locations across North America.
Affordable Supermarket Self-Tanners
Aldi Launches a Budget-Friendly Fake Tan Line for the Summer
Trend Themes
1. Affordable Fake Tan - Disruptive innovation opportunity: Developing budget-friendly alternatives to high-end fake tan products.
2. DIY Tanning Solutions - Disruptive innovation opportunity: Creating self-tanning products that provide salon-like results at home.
3. Quick-drying Tan Formulas - Disruptive innovation opportunity: Inventing fast-drying self-tanning products for time-conscious consumers.
Industry Implications
1. Supermarket - Disruptive innovation opportunity: Expanding supermarket offerings to include a wider range of beauty and self-care products.
2. Beauty - Disruptive innovation opportunity: Innovating within the beauty industry to provide affordable and convenient tanning solutions.
3. Retail - Disruptive innovation opportunity: Incorporating self-tanning products into retail stores to cater to the growing demand for at-home beauty treatments.