Adding a fake sunroof to your car might not add any breeze, but could it add value to your car? Questionable. But here's what the inventor told AutoBlog, "Sometimes people just want to have the look of a sunroof, and can´t afford or don´t have the permission to make a hole to their/parent´s car."
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Implications - North American society is very success-centric. As such, many consumers are willing to buy items which will give them the appearance of success to satiate their desire of being higher up on the social ladder. Corporations can capitalize on this consumer want by offering goods with design elements evocative of prestigious or high-end products.
Fake Sunroof
Sticker Adds Status, But Not Breeze
Trend Themes
1. Appearance-enhancing Products - Opportunity for businesses to offer goods with design elements evocative of prestigious or high-end products to satisfy consumers' desire for the appearance of success.
2. Status Symbol Accessories - Market potential for accessories that give the appearance of success or higher social standing, such as fake sunroofs, to cater to success-centric consumers.
3. Affordable Luxury Alternatives - Disruptive innovation opportunity to create affordable alternatives that mimic the features of high-end products, like fake sunroofs, for consumers who may not have the means or permission to modify their vehicles.
Industry Implications
1. Automotive Accessories - Potential for automotive accessory companies to develop and market fake sunroofs and other status symbol accessories.
2. Consumer Electronics - Opportunity for consumer electronics companies to create appearance-enhancing products, such as phone cases or laptop covers, that mimic the design elements of high-end or prestigious products.
3. Home Decor - Market potential for home decor companies to offer affordable luxury alternatives, like faux fireplace mantels or imitation chandeliers, that give the appearance of high-end products while being more accessible to a wider consumer base.