This beautiful Victorian pocketwatch-style locket from Rock 'n Rose Jewellery is just like the one sported by the White Rabbit in the Alice in Wonderland fairytale.
The 2†locket has the typical push button opening, but instead of a watch inside, it features an internal mirror and room for a photo on the alternate side.
The lovely tapestry-style front case with swirly floral lily design gives it an elegant vintage look.
Implications - Many girls grow up dreaming about fairytale lives and reading Cinderella-like stories that romanticize the concept of relationships. Businesses that create products targeted toward women should be conscious that even adult-aged women can appreciate fairytale-inspired products as they are still closely connected to that element of fantasy.
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
Trend Themes
1. Fairytale-inspired Products - Opportunity for businesses to create and market products that cater to the fantasy and nostalgia associated with fairytales.
2. Vintage-inspired Jewelry - Disruptive innovation opportunity for jewelry industry to design and produce vintage-themed pieces that evoke a sense of nostalgia and timeless beauty.
3. Personalized Accessories - Opportunity for businesses to offer customizable accessories, such as lockets, that allow individuals to incorporate their own personal touch and sentimental value.
Industry Implications
1. Fashion Accessories - Fashion industry can tap into the fairytale-inspired trend by creating accessories with whimsical and enchanting designs.
2. Jewelry - Jewelry industry can explore the market potential of fairytale-inspired pieces that appeal to consumers' desire for unique and nostalgic accessories.
3. Giftware - Giftware industry can offer fairytale-inspired products as a popular gifting option for special occasions, tapping into the emotional appeal of nostalgia and fantasy.