Fairfield by Marriott, in partnership with former NCAA quarterback Jesse Palmer, has launched 'The Home Field Advantage Contest,' an American-wide campaign designed to celebrate the dedication of college football fans. Through this initiative, fans are "invited to share their most memorable moments, such as long journeys to catch a game or wearing a lucky outfit for years, for a chance to win an exclusive game-day experience." This prize package includes roundtrip flights, game tickets, and VIP access to stadiums.
With "over 1,100 locations across the U.S., Fairfield by Marriott serves as a convenient home base for fans, students, and alumni attending college football events." Additionally, the chain's properties are located near major campuses, such as the University of Georgia, the University of Tennessee, and the University of Texas—ideal for students and fans alike.
The contest runs until November 8, with ten winners receiving personalized game-day experiences at select universities.
College-Football Fandom Campaigns
Fairfield by Marriott x Jesse Palmer Honor Football Fans
Trend Themes
1. Experiential Sports Campaigns - This trend reflects how brands are engaging sports fans through unique, personalized game-day experiences.
2. Fan-engagement Competitions - Competitions that encourage fans to share their passionate stories are enhancing brand loyalty and creating memorable consumer touchpoints.
3. Localized Travel Promotions - Travel and hospitality brands are capitalizing on localized events, like college football games, to boost bookings and increase visibility near major campuses.
Industry Implications
1. Hospitality - The hospitality industry is leveraging sports fandom by providing tailored experiences and convenient lodging options for dedicated fans.
2. Sports Marketing - Sports marketing is innovatively tapping into fan passion through campaigns that offer exclusive, interactive experiences.
3. Travel - The travel industry is seeing opportunities in aligning promotions with major sporting events to drive bookings and enhance the travel experience for sports enthusiasts.