Contemporary fashion label 40s & Shorties launches the lookbook for its upcoming Fall 2018 collection and the attention is captured by a sizable range of graphic-rich faded t-shirts. Needless to say, the offerings embody the ultra-retro 90s aesthetic that has been prominent in the streetwear fashion industry.
From provocative and thought-provoking to minimalist and subtle, the graphics of the nostalgia-infused faded t-shirts are the perfect casual wear for urban narratives. Looking to retro stylings through a contemporary lens, 40s & Shorties' Fall 2018 capsule has the power to engage and delight potential consumers. Amid the stylish faded t-shirts' satirical imagery of clowns pointing guns and classic retro babe illustrations, the collection boasts embroidered hoodies, as well as a selection of monochromatic "overtly-branded" tracksuits.
Photo Credits: Gabriel Medina
Graphic-Rich Faded T-Shirts
40s & Shorties Debuts Its Fall 2018 Capsule & It Has a 90s Aesthetic
Trend Themes
1. Faded T-shirts with Graphic-rich Designs - Opportunity for brands to tap into the 90s nostalgia trend by creating unique, graphic-centric faded t-shirt designs.
2. Ultra-retro 90s Aesthetic - Potential for businesses to capitalize on the popularity of 90s fashion by incorporating vintage-inspired elements into their products.
3. Contemporary Retro Styling - Market demand for fashion brands to blend retro aesthetics with modern design for a fresh, nostalgic appeal.
Industry Implications
1. Streetwear Fashion - Chance for streetwear brands to leverage the trend of graphic-rich faded t-shirts and cater to consumers seeking urban-inspired fashion.
2. Apparel - Opportunity for clothing companies to explore faded t-shirt designs and incorporate them into their collections.
3. Fashion Accessories - Potential for accessory brands to create complementary products such as hats, bags, or phone cases that feature faded t-shirt graphics.