Many businesses are utilizing social media to connect with its consumers, but in a Facebook vs Twitter race, which one proves to be more effective?
While it seems as if Facebook gained the upper hand in the beginning, the Facebook vs Twitter infographic explains that social media users may be suffering from a "Facebook fatigue," with its growth slowing down and disappointing IPO results. While 51% of the surveyed reported to be more likely to make a purchase after Liking a brand, 64% responded likewise after following a brand on Twitter, giving the flying bird a heavy boost in the race. While Facebook has gained a reputation for connecting on a more personal level, Twitter has become widely known as one of the fastest sources for discovering and obtaining information, marking it as the winner of the social media PR battle.
Social Media Comparison Infographics
Platforms Compete for Supremacy in Facebook vs Twitter
Trend Themes
1. Twitter for Business - The trend shift towards the usage of Twitter for business as opposed to Facebook marks a disruptive innovation opportunity for social media management and business networking tools.
2. Fast and Reliable Delivery of Information - The trend of social media users preferring Twitter for the fast and reliable delivery of information provides an opportunity for innovation in research and development of news monitoring and reporting tools.
3. Social Media Saturation - The trend of Facebook users experiencing 'Facebook fatigue' provides a disruptive innovation opportunity to social media platforms that are able to offer a new and improved experience with less saturation for users.
Industry Implications
1. Social Media Management - The trend shift towards Twitter for business provides an opportunity for social media management tools to expand their services in order to cater to the demands of businesses who prefer Twitter over Facebook.
2. News Media - The trend of social media users preferring Twitter for the fast and reliable delivery of information provides a disruptive innovation opportunity for news media companies to improve their Twitter strategies and develop their Twitter networks.
3. Social Media Platforms - The trend of 'Facebook fatigue' provides an opportunity for social media platforms to develop new features and improve user experience, therefore offering users a more complete and satisfying experience over competing platforms.