Equal rights are finally coming to cell phones with the introduction of Facebook for SIM. SIM card maker Gemalto is planning to cram a bare-bones version of the social media site into every SIM card that it makes.
Facebook for SIM will allow users of even the oldest and most outdated cell phones to stay connected. The service will operate in the form of a text message, which means that even phones without an Internet browser can get in on the action. Looks like it's time to bring the old Motorola RAZR out of retirement.
Social Media SIM Cards
Facebook for SIM Gives Keeps Feature Phone Users Connected
Trend Themes
1. Equal Rights for Feature Phones - The introduction of Facebook for SIM enables feature phone users to stay connected, providing an opportunity for disruptive innovation in the feature phone market.
2. Social Media on SIM Cards - The inclusion of a bare-bones version of Facebook on SIM cards by Gemalto opens up opportunities for disruptive innovation in the SIM card industry.
3. Text-based Social Media - The text message-based service of Facebook for SIM allows even phones without Internet access to participate in social media, leading to potential disruptive innovation in text messaging services.
Industry Implications
1. Feature Phone Market - The introduction of Facebook for SIM creates an opportunity for disruptive innovation in the feature phone market by enabling connectivity for outdated cell phones.
2. SIM Card Industry - The inclusion of social media functionality on SIM cards presents an opportunity for disruptive innovation in the SIM card industry, expanding the value proposition beyond traditional connectivity.
3. Text Messaging Services - The text message-based service of Facebook for SIM opens up possibilities for disruptive innovation in the text messaging industry, offering new ways for non-smartphones to engage with social media.