The number of dating apps to choose from can be more daunting than selecting a potential mate, but a newly announced Facebook Dating platform hopes to stand out from the crowd though offering a service that prioritizes in-person connection, as opposed to just lust.
Much like other dating platforms, Facebook Dating will enable users to see potential matches in their area. Those skeptical toward the service may feel more comfortable knowing that no one you're connected with on Facebook will appear as a potential match, alleviating some potential awkwardness among real world friends. In order to ensure appropriate exchanges occur on the platform, Facebook Dating will only allow for text conversations.
Social Media Dating Apps
Facebook Dating Will Be Based in Meaningful Connection
Trend Themes
1. In-person Connection - Facebook Dating prioritizes meaningful in-person connection
2. Privacy Protection - Facebook Dating alleviates potential awkwardness among real world friends by not matching with Facebook connections
3. Text Conversations - Facebook Dating only allows text conversations to ensure appropriate exchanges
Industry Implications
1. Online Dating - Disruptive innovation opportunity: Explore ways to enhance in-person connection and prioritize meaningful relationships
2. Social Media - Disruptive innovation opportunity: Develop privacy-focused dating features that alleviate concerns among users
3. Messaging Apps - Disruptive innovation opportunity: Create platforms that encourage appropriate and meaningful text conversations