In 2009, Facebook tested a loyalty program called Facebook Credits, which allowed users to purchase select merchandise on Facebook, such as sneak previews of films and virtual bouquets. Now, a social media-based loyalty program called Plink is integrating Facebook Credits with offline sales through a purchasing program that rewards users with Facebook Credits whenever they shop or dine at their favorite stores and restaurants.
Consumers can sign up through Facebook Connect and register for a credit or debit card. Every time you use the card at a participating retailer or restaurant, you will earn Facebook Credits to use online. So far, participating businesses include Taco Bell, Dunkin' Donuts and 7-Eleven, among others.
As BrandChannel points out, such an integrated system is "seamless and easy for consumers and businesses; no coupons, discounts, or loyalty cards involved, just a percentage of sales generated by Plink members paid to FB."
Social Network Shopping Rewards
Plink Integrates Facebook Credits and Real-Life Purchases
Trend Themes
1. Social Media Rewards - Integrating reward systems with social media to incentivize offline purchases.
2. Seamless Loyalty Programs - Incorporating loyalty programs without the need for physical coupons, discounts or cards.
3. Offline-to-online Rewards - Rewarding customers with online credits for purchases made offline.
Industry Implications
1. Retail Industry - Integrating loyalty programs with social media to incentivize offline purchases, and encourage online sales as well.
2. Food Industry - Integrating loyalty programs with social media to incentivize offline purchases, and encourage online sales as well.
3. Payment Industry - Developing loyalty programs and payment technologies that provide consumers with reward programs for offline purchases.