In an attempt to better inform voters, the new Facebook Candidate Info feature lets users hear about political platforms from the actual candidates running for election. Available for both federal, state, and local positions, the platform will give candidates the ability to share posts and videos explaining why they're running for their particular office. The content can also focus on what the candidate cares about most and what they would hope to do if elected.
The Facebook Candidate Info feature aims to inform users before the upcoming 2018 midterm elections and can be easily accessed by selecting the "2018 Election" option in the menu of the Facebook app. The feature is also providing users with information on where they can go to vote through their vote planning tool.
Voter Information Features
The Facebook Candidate Info Feature Lets Politicians Directly Campaign
Trend Themes
1. Candidate Personalization - The Facebook Candidate Info feature allows candidates to personalize their posts and videos, creating an opportunity for more genuine and targeted communication with voters.
2. Direct Candidate Engagement - By providing a platform for candidates to directly share their political platforms, the Facebook Candidate Info feature enables direct engagement between candidates and voters, fostering transparency and accountability in the political process.
3. Digital Voter Education - The Facebook Candidate Info feature serves as a digital tool for voter education, allowing users to easily access information about candidates and their positions, promoting a more informed electorate.
Industry Implications
1. Social Media - The Facebook Candidate Info feature demonstrates the expanding role of social media platforms in facilitating political engagement and information sharing.
2. Political Campaigns - The Facebook Candidate Info feature presents political candidates with a new opportunity to leverage social media to connect with and engage voters.
3. Election Services - The Facebook Candidate Info feature highlights the importance of technology in providing election services, such as voter information and voting location tools, to enhance the democratic process.