According to a recent survey, 20,000 people have searched for a masked hoodie, and PrettyLittleThings–the UK-based fashion retailer popular with women aged 16 to 35 years–is serving this demographic with the launch of its new Face Mask Hoodie. The new product ensures you always have a mask on hand when you're running errands, keep you and others safe amid the ongoing global pandemic.
The Face Mask Hoodie features a black fabric with a built-in mask and an oversized fit and comes in sizes XS to XL. Currently priced at $17 USD, the new hoodie is available in both black and grey, serving as the perfect wardrobe staple this season. Fans can purchase the new hoodie online.
Affordable Face Mask Hoodies
The PrettyLittleThing Face Mask Hoodie is Available in Black and Grey
Trend Themes
1. Mask-integrated Apparel - Incorporating masks into clothing items presents an opportunity for companies to offer stylish and convenient protective gear
2. Comfortable Activewear - With more people spending time at home and being mindful of health and safety measures, comfortable and functional activewear has become a growing trend
3. Affordable Fashion - As consumers are becoming more price-sensitive due to the ongoing economic uncertainty, affordable fashion brands have a disruptive opportunity to appeal to a wider demographic
Industry Implications
1. Fashion - The fashion industry can innovate by introducing more protective clothing options, aligning with health and safety measures and consumer preferences
2. Sports and Fitness - Sports and fitness companies can capitalize on the growing demand for comfortable apparel by introducing athleisure clothing lines that cater to working from home and outdoor activities
3. Retail - Retail industry can leverage affordability as a disruptive marketing strategy to appeal to customers who are price-conscious but also prioritize fashion and function