The bar for breast cancer fundraising autos has just been raised by the FAB1 Rolls-Royce Ghost. FAB1 is an organization led by Chris Evans, a British radio personality and a Ferrari fanatic. The pink Ghost extended wheelbase (it's longer than a normal Ghost) has a goal of raising $1 million pounds in one year. This goal will be met by renting the car out to interested parties, paid appearances and charitable donations to FAB1 sent via text. Interestingly, once a certain limit has been reached through text donations, FAB1 will pick a number at random and let that person drive the pink ghost for a day.
The FAB1 Rolls-Royce Ghost is just like any other ghost...except that it's covered in pink. Everything from the armrests to the included umbrella are bathed in pink.
Luxe Cancer Awareness Cars
The FAB1 Rolls-Royce Seeks $1 Million Pounds for Breast Cancer Care
Trend Themes
1. Fundraising Autos - The FAB1 Rolls-Royce Ghost sets a new standard for fundraising autos with its goal of raising $1 million pounds for breast cancer care.
2. Charitable Donations Via Text - The FAB1 Rolls-Royce Ghost innovates breast cancer awareness fundraising by accepting charitable donations through text messages.
3. Pink Luxury Cars - The FAB1 Rolls-Royce Ghost introduces the trend of luxury cars in unique and eye-catching colors, such as pink for breast cancer awareness.
Industry Implications
1. Automotive - The automotive industry can explore opportunities in producing luxury cars with customized designs for fundraising and social causes.
2. Non-profit - The non-profit industry can leverage the concept of unique and eye-catching fundraising autos to raise awareness and funds for various causes, such as breast cancer care.
3. Mobile Payments - The mobile payment industry can tap into the growing trend of charitable donations via text messages, providing a convenient and accessible way for people to contribute to social causes.