Japanese company Eyescream by Spade publication has released a limited edition line of casual wear featuring grunge gods Courtney Love and Kurt Cobain.
The Eyescream collection plasters black and white photographic prints of the destructive couple onto apparel. Placed sporadically on pant legs, shirt corners and vest seems, the prints make the vibe of the collection authentically grungy. The photographs included were captured by Japan's own Kenji Kubo. The collation is made up of distressed white pieces that resemble used newspaper, and is only selling for one month. While the grunge enthusiast may not be capable of affording a $500 tee, the idea is fantastic. For those broke aficionados, have a try at DIY print screening. I know Kurt would!
The Eyescream by Spade limited edition line of casual wear is a heartache for all Nirvana fans.
Grunge Icon Graphic Wear
Eyescream by Spade Publication Creates Limited Edition Streetwear
Trend Themes
1. Limited Edition Streetwear - The limited edition aspect of this streetwear line brings exclusivity and uniqueness to the market, creating a potential disruptive innovation opportunity.
2. Grunge Icon Graphic Wear - The use of grunge gods Courtney Love and Kurt Cobain as graphic prints on the apparel taps into nostalgia and offers a disruptive innovation opportunity for the fashion industry to explore retro-inspired fashion trends.
3. DIY Print Screening - The mention of DIY print screening as an alternative for those who can't afford the limited edition line opens up a disruptive innovation opportunity for the DIY fashion industry to provide customizable and affordable options.
Industry Implications
1. Fashion - The Eyescream by Spade limited edition line of casual wear introduces a unique and grunge-inspired fashion trend that can disrupt the industry and attract niche audiences.
2. Photography - The collaboration with photographer Kenji Kubo highlights the potential for the photography industry to explore partnerships and licensing opportunities with fashion brands to feature iconic prints.
3. Printing and Customization - The mention of DIY print screening as a more affordable option presents a potential disruptive innovation opportunity for businesses in the printing and customization industry to provide user-friendly and cost-effective printing solutions for personalized apparel.