Eyes Cream is a product line based in Hamburg, Germany, which has packaging that was inspired by American ice cream tubs.
The brand enlisted the creative agency Korefe to design the packaging for its Eyes Cream, which is a collection of concealers. Each concealer comes in a small tub-like package with minimal labeling and bright pastel colors that reveal the color and scents of the product it contains. The Eyes Cream concealer collection features ingredients like raspberry and mint, and come in colors that range from pink to green that can be used as color correcting products for the under-eye area.
Not only do these products conceal imperfections, they are also able to soothe and treat the skin.
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
Trend Themes
1. Ice Cream-inspired Packaging - Opportunity to disrupt packaging design by incorporating unique themes and colors inspired by popular food items like ice cream.
2. Color-correcting Cosmetics - Potential for disruptive innovation in the cosmetics industry by offering color correcting products that address specific skin concerns.
3. Multi-functional Skincare - Room for innovation in the beauty industry by creating products that not only provide cosmetic benefits but also offer skin-soothing and treatment properties.
Industry Implications
1. Packaging Design - Opportunity for disruptive innovation in the packaging design industry by incorporating unconventional and unique themes inspired by different food items, like ice cream tubs.
2. Cosmetics - Potential for disruptive innovation in the cosmetics industry by introducing color-correcting products that address specific skin concerns.
3. Beauty and Skincare - Room for innovation in the beauty industry by creating multi-functional products that not only provide cosmetic benefits but also offer skin-soothing and treatment properties.