Eye-controlled video games are no longer a thing of the future, as Sony has come out with a new game on PS4 called Infamous: Second Son. The game uses technology developed by SensoMotoric, which is placed in a spot that can track the users eye movement. Similar to the Kinect, this hardware picks up on any small flick of the ocular, and transfers this information to the game.
Certain users described the experience as quite straightforward and intuitive. Because the tracking system picks everything up quite well, gamers don't really think twice about looking to a certain spot since that is what they would normally do in real life. When it comes to eye-controlled video games, they might not be mainstream yet, but this is a step in the right direction.
Eye-Controlled Video Games
Infamous: Second Son from Sony Uses Eye Movement to Guide the Game
Trend Themes
1. Eye-controlled Technology - Innovative use of eye-tracking technology in video games present opportunities for disruptive market offerings in other industries such as virtual tours, mental health therapy, and disabled mobility tools.
2. Intuitive Gaming Technology - Development of intuitive gaming technology using eye tracking technology presents potential disruptive innovation opportunities in fields such as user interface design, advertising and online shopping experiences.
3. Mainstream Eye-controlled Products - Emerging technology may shift the gaming industry towards mainstream eye-controlled games if developers can integrate real-time, personalized gameplay facilitated by eye-tracking technology, potentially disrupting industries like health and fitness, online education and remote team collaboration.
Industry Implications
1. Gaming - The gaming industry has the potential to benefit with new innovative products that incorporate eye-tracking technology to offer more personalised and intuitive gameplay experiences.
2. Healthcare - Innovative eye-controlled technology has potential for development in healthcare with applications that include medical rehabilitation, mental health, or disability mobility areas being targeted and served by emerging pioneers at a faster rate bringing new solutions to many struggling to find and benefit from existing technologies.
3. Marketing - Eye-based interactions and feedback for products and real-world applications have use cases in marketing offering new forms of targeted advertising, retail experiences that incorporate eye tracking technology in customized personalization for differentiated experiences.