eYe Junya Watanabe MAN is introducing a new collaboration with New Balance that focuses on reimagining the ‘574’ sneaker lineup in winter-ready colorways. The range offers up three monochromatic colorways dubbed ‘Dark Camo,’ ‘Black,’ and ‘Incense,’ dressing them in a clean suede material across the exteriors. The New Balance ‘N’ logos are covered in the same coloring as the uppers, but are outlined with a cream color to make the design pop. ‘NB’ logos decorate the tongue tabs, while eYe branding sits on the heel tabs. The sneakers are finished with co-branded insoles and ENCAP midsoles for additional impact absorption and comfort.
The eYe Junya Watanabe MAN x New Balance 574 collection is available at the former’s online store starting on October 21.
Monochrome Suede Shoes
eYe Junya Watanabe MAN Collaborates on the 574 Sneakers With New Balance
Trend Themes
1. Monochromatic Colorways - Opportunity for fashion and footwear companies to collaborate and create winter-ready collections in monochromatic colorways as a trendy and sleek choice for consumers.
2. Comfort-enhancing Midsoles - Opportunity for footwear companies to innovate and create midsoles with additional impact absorption and comfort for consumers looking for comfortable yet stylish shoes.
3. Branded Collaborations - Opportunity for fashion and footwear companies to collaborate and create branded collections for consumers looking for unique and exclusive products.
Industry Implications
1. Fashion - Fashion companies can collaborate with footwear companies to create trendy and exclusive collections.
2. Footwear - Footwear companies can innovate and create shoes with comfort-enhancing midsoles for consumers looking for comfortable and stylish options.
3. Retail - Retailers can leverage branded collaborations to attract consumers looking for unique and exclusive products.