The designers at Creneau International have attempted to revolutionize the retail experience. They have designed the interior of the Eye Candy shop in Belgium to offer shoppers an interesting and engaging way to take a piece of the store home with them.
Looking incredibly sleek and simple, the interior of the Eye Candy shop has, instead of normal store shelves, eyewear boxes as the primary components of its shelving and display system. Each box is inserted into the wall and acts as a shelf for a pair of glasses. The packaging then, as the designers describe, becomes the store and the store becomes the packaging. Customers who purchase a pair of glasses get to actually take the glasses' corresponding box from the wall and take it home. Essentially, the customer, according to Creneau International, becomes a walking ad for the store.
Packaging-Infused Interiors
The Eye Candy Shop Uses Eyewear Boxes Instead of Shelves
Trend Themes
1. Sustainable Packaging - Using recyclable and reusable packaging materials as a creative way to display and promote products
2. Packaging as Branding - Using packaging as a way to enhance a brand's identity and engage with customers
3. Interactive Retail Spaces - Creating retail spaces that offer unique and engaging experiences for customers
Industry Implications
1. Retail - Opportunities for retail companies to create innovative, interactive and memorable shopping spaces that use unique packaging and display techniques
2. Packaging and Printing - Opportunities for packaging and printing companies to create sustainable and eye-catching designs that serve both functional and branding purposes
3. Eyewear - Opportunities for eyewear companies to distinguish themselves through unique packaging and brand experiences that involve customers taking home their product's packaging for promotional purposes