The Extinct FW 2012 collection was unveiled at the L’Oreal Melbourne fashion festival. The line boasted ensembles which could easily be marketable as unisex. Each piece is clean and precise with tailored lines and basic hues. The collection is casual, yet highly sophisticated. The staple pieces include jewel-toned blazers and electric yellow pants.
Designer Simon Foretti started Extinct in 1999. The company site boasts of the constant "pursuit of the perfect fit." With fabrics from New Zealand, Australia and Italy, the company is on the right track to achieving its goal. The FW 2012 collection frequents slouchy fits and breezy tops. The hand full of pieces are elegant and strong, befitting both male and female styles.
The Extinct FW 2012 collection is perfect for any refined lad or lady.
Androgynous Ensemble Catwalks
The Extinct FW 2012 Collection is Refined and Ambiguous
Trend Themes
1. Unisex Fashion - The Extinct FW 2012 collection features ensembles that can be marketed as unisex, presenting opportunities for the fashion industry to cater to a broader audience.
2. Tailored Minimalism - The clean and precise lines of the collection showcase a trend towards tailored minimalism, suggesting opportunities for the fashion industry to explore simplified and sleek designs.
3. Gender-ambiguous Style - With its androgynous ensembles, the Extinct FW 2012 collection taps into the trend of gender-ambiguous style, presenting opportunities for the fashion industry to challenge traditional gender norms and create inclusive fashion lines.
Industry Implications
1. Fashion - The Extinct FW 2012 collection demonstrates disruptive innovation opportunities within the fashion industry, particularly in terms of unisex fashion and tailored minimalism.
2. Textile - The collection's use of fabrics from New Zealand, Australia, and Italy presents disruptive innovation opportunities within the textile industry, encouraging the exploration of sustainable and high-quality material sourcing.
3. Marketing - The marketing of the Extinct FW 2012 collection as a gender-ambiguous line presents disruptive innovation opportunities within the marketing industry to challenge traditional gender stereotypes and reach a broader consumer base.