TikTok users are now able to post video content created elsewhere directly from external apps. Notable external apps that can post content include Adobe's Premiere Rush, Plotaberse, Fuse.it and Enlight Videoleap. The company notes that the new integration will allow third-party video apps to extend the number of users that can be reached. Additionally, the integration will also more creative tools to be accessed on TikTok.
The company spoke about the new capabilities offered on its platform and said, "We're excited to see how creators use their new features and will continue to expand their access to 3rd party apps."
TikTok has rapidly expanded and now has a total of 800 million different users, approximately 500 million of which use the Chinese version for the app, which is called Douyin.
Social Media Third-Party Integrations
TikTok Users Can Post Videos Immediately from External Apps
Trend Themes
1. External App Integrations - Opportunity to innovate by integrating with external apps to enhance user experience and expand reach.
2. Third-party Video Apps - Disruptive potential in creating or partnering with video apps that can directly post content on social media platforms.
3. Creative Tool Access - Innovation opportunity lies in developing or collaborating with tools that allow users to access more creative features on social media platforms.
Industry Implications
1. Social Media - Opportunity for social media platforms to embrace third-party integrations to attract more users and enhance functionality.
2. Video Editing - Disruption potential in the video editing industry by creating or optimizing apps that seamlessly integrate with social media platforms like TikTok.
3. Content Creation - Opportunity for content creation tools to offer more features and direct posting capabilities on popular social media platforms like TikTok.