Undulating Power Cords

The Extension Plug by Youngkwang Cho Contorts When in Use

The Extension Plug by Youngkwang Cho, a multi-disciplinary designer living and working in California, boasts a curious shape that elevates it from a purely functional nature to one that embraces form as well. Although the undulating surface of the power bar can be reasoned away in regards to practicality, it is better to appreciate it purely for its calming aesthetic, which is rare when it comes to such items. Nevertheless, its curious form is brought on with use. The Extension Plug by Youngkwang Cho pulls up and into itself to signal that power is surging through it.

Capable of accommodating three plugs, the Extension Plug by Youngkwang Cho is perfect for those situations in which a power bar cannot be strategically hidden behind furniture.
Trend Themes
1. Curved Power Cords - Disruptive innovation opportunity: Design power cords with undulating surfaces to enhance the aesthetic appeal and create a calming effect.
2. Functional Design - Disruptive innovation opportunity: Combine form and function in power bar design to create products that are both practical and visually appealing.
3. Intuitive Power Indicator - Disruptive innovation opportunity: Develop power plugs that physically signal the flow of electricity, providing a visual cue to users.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Incorporate undulating power cords into home appliances to enhance their visual appeal and differentiate them in the market.
2. Furniture - Disruptive innovation opportunity: Design furniture with built-in power bars that blend seamlessly with the overall aesthetic and offer hidden functionality.
3. Electronics - Disruptive innovation opportunity: Integrate intuitive power indicator technology into electronic devices to provide users with a clear visual indication of power status.

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