Extended Stay America is marking National Cancer Survivors Month in June by honoring cancer survivors and individuals currently battling cancer through its partnership with the American Cancer Society. As the Official Hotel Partner of the American Cancer Society, Extended Stay America is emphasizing resilience and triumph by setting up 'Hope Walls' at all participating locations. These installations encourage guests to share messages of support. The physical initiative is complemented by a digital platform for wider participation.
The Hope Walls campaign underscores Extended Stay America's commitment to supporting cancer patients by providing free and discounted lodging, totaling nearly 250,000 nights since 2013 and saving over $15 million in accommodation costs. This support aims to alleviate the financial burden and provide a comforting environment with amenities such as fully equipped kitchens, free Wi-Fi, on-site laundry, and pet-friendly rooms.
Resilience-Celebrating Cancer Campaigns
Extended Stay America Joins American Cancer Society
Trend Themes
1. Resilience-inspired Initiatives - The emphasis on 'Hope Walls' highlights how resilience-themed campaigns can foster community support and engagement among cancer survivors and patients.
2. Hybrid Physical-digital Engagement - The integration of physical 'Hope Walls' with a digital platform shows potential for hybrid engagement methods that reach a broader audience while maintaining personal connections.
3. Supportive Hospitality Services - Extended Stay America's provision of free and discounted lodging reflects growing trends in hospitality services tailored for specific health needs.
Industry Implications
1. Healthcare - Partnerships with hospitality services that offer lodging and supportive environments for cancer patients can significantly reduce treatment-related stress and financial burdens.
2. Hospitality - Innovative collaborations with healthcare organizations create unique opportunities for the hospitality industry to cater to the needs of vulnerable populations.
3. Digital Platforms - Developing integrated digital platforms in conjunction with physical initiatives can enhance engagement and participation in community-oriented campaigns.