W3LL PEOPLE, a beauty brand that specializes in vegan and organic makeup products, recently expanded its product line with the introduction of its new Expressionist Volumizing Mascara available in black and brown. The plant-based mascara was created using sustainable energy and is gluent-free and non-GMO.
The Expressionist Volumizing Mascara features organic botanicals that work together to nourish your eyelash follicles for long term benefits while instantly creating the appearance of dense and supersized eyelashes. To use this organic product, simply "sweep on lashes from root to tip." For bolder lashes, users can also apply a second layer to their eyelashes.
The Expressionist Volumizing Mascara is available online and in select retailers across Canada for $22.99.
Sustainably-Made Plant-Based Mascaras
W3LL PEOPLE Debuted the New Expressionist Volumizing Mascara
Trend Themes
1. Sustainable Beauty Products - Developing and marketing beauty products that are sustainably-made with natural and organic ingredients.
2. Vegan Beauty Products - Creating cosmetics made entirely without any animal-derived ingredients to cater for vegan and plant-based consumers.
3. Gluten-free Cosmetics - Creating products that are gluten-free in response to the growing demand for allergen-free cosmetic options.
Industry Implications
1. Beauty and Cosmetics - Opportunities for companies to create beauty products made from natural and plant-based ingredients that are sustainably-made.
2. Health and Wellness - Opportunities for companies to cater to the growing demand for allergen-free, non-toxic, and organic cosmetic options to enhance personal care without causing harm to the environment.
3. Retail Industry - Opportunities for retailers to supply plant-based, vegan-friendly, and allergen-free beauty products to meet the rising demand of conscious consumers.