LOVEAU showcased its line up of three beverages at Expo West 2020. LOVEAU is a sparkling water company that was created by the same individuals as Harry Brampton's London Ice Tea. All of the products made by the company contain no sugar or sweetening. Simon Green, the company's commercial director, spoke about the products, "We are extremely excited to launch a new sparkling soft drink that is completely natural and free from sugar and sweeteners."
One of the beverages in the lineup at Expo West 2020 is a combination of raspberry, strawberry and blueberry flavors, which. Another one of the products contains yuzu, lemon, and lime flavors. Lastly, there is a watermelon flavored drink that combines flavors from both the rind and red parts of a watermelon.
Naturally-Flavored Sparkling Water Launches
LOVEAU Showcased Its Products at Expo West 2020
Trend Themes
1. Naturally-flavored Sparkling Water - Opportunity for disruptive innovation in the beverage industry by offering sparkling water with natural flavors and no sugar or sweeteners.
2. Expo West 2020 - Opportunity for disruptive innovation in the event industry by showcasing new and innovative products in the natural beverage sector.
3. Sugar-free and Sweetener-free Beverages - Opportunity for disruptive innovation in the health and wellness industry by offering beverages that are free from sugar and artificial sweeteners.
Industry Implications
1. Beverage Industry - Opportunity for disruptive innovation in the beverage industry by creating naturally-flavored sparkling water with no sugar or sweeteners.
2. Event Industry - Opportunity for disruptive innovation in the event industry by organizing expos and trade shows to showcase new and innovative products in the natural beverage sector.
3. Health and Wellness Industry - Opportunity for disruptive innovation in the health and wellness industry by developing and marketing sugar-free and sweetener-free beverages.