Sportswear brand Reebok wants to endorse an athletic and healthy lifestyle through its 'Be More Human' exercise campaign. For this endeavor, the label reaches out to Wonder Woman Gal Gadot. The actress shares that with fitness she is able to "gain strength, endurance and confidence."
The exercise campaign seeks to empower individuals and inspire them to embrace athleticism, in order to feel good and healthy in their own skin. Gal Gadot is captured wearing meshy and stretchy high performance athletic wear, including printed tights and relaxed tanks.
The Reebok training collection boasts budget-friendly gear in colors that are largely accessible. Emphasizing the need, appeal and positive results of exercise, the campaign implores the public to Be More Human.
Photo Credits: Coller Shorr
Humane Exercise Campaigns
Reebok Taps into Gal Gadot for Its 'Be More Human' Campaign
Trend Themes
1. Athletic Empowerment - The Be More Human campaign seeks to empower individuals to embrace athleticism and build their physical confidence.
2. Affordable Performance - Reebok's training collection offers budget-friendly gear so anyone can have access to high-quality athletic wear.
3. Celebrity Endorsed Fitness - Gal Gadot's involvement in the campaign highlights the appeal and positive results of incorporating fitness into one's lifestyle.
Industry Implications
1. Sportswear - Sportswear companies can invest in creating budget-friendly yet high-performing gear to make fitness accessible to a wider audience.
2. Fitness Equipment - Companies that create fitness equipment can focus on designing products that help individuals gain strength, endurance, and confidence.
3. Celebrity Branding - Brands can collaborate with celebrities to bring attention to their products and services, and inspire people to live a healthier lifestyle.