This September, personal care brand Harry’s is set to unveil a limited edition travel kit, crafted in partnership with renowned artist Matt McCormick. This collaboration, titled Harry’s x Matt McCormick, is a part of the brand's Mammoth Series, which celebrates innovative partnerships with the creative world.
Drawing inspiration from McCormick's artwork, which often portrays mavericks and non-conformists, the travel kit resonates with Harry’s core belief that masculinity is multifaceted. Priced at $125, the kit is a blend of functionality and artistry, featuring essentials encased in a raw leather and waxed cotton canvas bag adorned with McCormick's exclusive artwork. The kit boasts a custom solid brass handle, TSA-friendly personal care items, and German-engineered razor cartridges.
Coinciding with the product launch, Harry’s will inaugurate "The Harry’s Motel" in downtown New York City from September 22-23rd. This immersive experience, reminiscent of a classic Western motel, will also serve as a gallery showcasing McCormick's recent artworks and a special art book release.
The Harry’s x Matt McCormick collection will be available exclusively on harrys.com from September 20, 2023.
Exclusive Travel Kits
Harry’s Collaborates with Artist Matt McCormick for Exclusive Travel Kit
Trend Themes
1. Limited Edition Travel Kits - Crafted in collaboration with artist Matt McCormick, Harry's unveils a limited edition travel kit that blends functionality and artistry, resonating with their core belief in multifaceted masculinity.
2. Immersive Brand Experiences - Coinciding with the product launch, Harry's creates an immersive experience called 'The Harry's Motel' that serves as a gallery for showcasing art and a venue for a special book release.
3. Celebrating Innovative Partnerships - Harry's Mammoth Series celebrates partnerships with the creative world, exemplified by their collaboration with artist Matt McCormick for the exclusive travel kit.
Industry Implications
1. Personal Care - The limited edition travel kit by Harry's, crafted in partnership with artist Matt McCormick, introduces an artistic and functional approach to personal care products.
2. Art and Design - Matt McCormick's exclusive artwork adorns the travel kit by Harry's, showcasing the intersection of personal care and art in a unique collaboration.
3. Retail and E-commerce - The Harry's x Matt McCormick collection will be exclusively available on harrys.com, highlighting the innovative approach of blending art and e-commerce.