Men-Only Manicures

EvolutionMan Offers a Range of Nail Polishes Specifically for Guys

There are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the increasing manicure needs of males everywhere.

According to Berardini, the EvolutionMan nail polish caters to a variety of men, such as those who want to make an "individualistic statement" with a bright nail color. For the man who wants to grab attention, the EvolutionMan line includes bold lacquers like Alter Ego, a matte metallic purple. If, on the other hand, you want something more understated, there is Pavement, a light glossy grey, and Pure Bling, which creates a natural buffed look.

With more men wearing nail polish these days, the "MAN-icure" may actually gain ground, especially since it offers men a temporary way to stand out above the rest.
Trend Themes
1. Men's Nail Polish - A growing trend of men's personal grooming opens up opportunities in the cosmetic industry
Industry Implications
1. Cosmetics - The cosmetics industry is presented with an opportunity to tap into a new market of male consumers

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