EVISU launches its Fall/Winter 2020 collection under its EVISUKURO line full of eclectic silhouettes that are inspired by Japanese folklore. EVISU stays true to its signature design language with the drop of artisan embroidery that details the silhouettes. It is further backed up by juxtaposing designs of hi-tech pieces to bring progression to traditional design practices.
The collection celebrates a Japanese deity that goes by the name of Amenohiwashinokami. She is depicted through shrines throughout Japan as vulture incarnations to symbolize wisdom and courage. The emblem of the deity can be seen on denim pieces references by silver wings or "Vulture" in Japanese kanji in brushstrokes. A notable item in the capsule is the black puffer coat detailed with KURO branding throughout.
Japan Folklore-Inspired Fall Fashion
EVISU and EVISUKURO Drop a Heritage-Informed Fall Capsule
Trend Themes
1. Japanese Folklore-inspired Fashion - Opportunity for fashion brands to incorporate traditional folklore and mythology into their design language.
2. Juxtaposing Hi-tech and Traditional Design - Opportunity for fashion brands to fuse modern technology with traditional design practices to create unique and captivating designs.
3. Artisan Embroidery Detailing - Opportunity for fashion brands to incorporate intricate and handmade embroidery designs to add a touch of sophistication to their clothing lines.
Industry Implications
1. Fashion - Fashion industry can take inspiration from Japanese folklore and mythology to create unique and captivating designs for their clothing lines.
2. Textile Production - Textile industry can develop new materials, techniques, and processes to incorporate traditional Japanese art forms into modern textile production.
3. Art and Craft - Art and craft industry can take inspiration from Japanese art forms to create unique and captivating products that are both traditional and modern.