The 'Evian Oversize' campaign is encouraging consumers to see the world through a more youthful perspective in the latest installment of the brand's 'Live Young' campaign, which launched in 2009.
The print ad features a group of babies in over-sized clothes, meant to represent youthful versions of people from business men, to famous sports stars, like Lydia Ko, or Stan Wawrinka. The over-arching message of the ads reminds consumers that youth belongs to everyone. In addition to this ad, Evian will be teaming up with street wear brand RAD, who will be producing over sized clothing for adults with the water bottles branding.
Evian Oversize is the 7th installment of the water brand's Live Young campaign, a campaign which reinvents itself year after year, speaking to it's theme of eternal, everlasting youth.
Baby-Inspired Branding
The Evian Oversize Campaign Features Babies in Over-Sized Clothing
Trend Themes
1. Youthful Perspective - Marketers can tap into the power of nostalgia and encourage people to see the world through a more youthful perspective, opening opportunities for creative branding campaigns.
2. Baby-inspired Branding - Using babies and child-like imagery in marketing and branding campaigns can be an effective way of promoting a playful, carefree brand image.
3. Collaborative Promotion - Collaborating with other brands, even in different industries, to produce branded merchandise is a way to increase visibility and expand brand recognition for both companies involved.
Industry Implications
1. Beverage - Companies in the beverage industry can use baby-inspired branding techniques and collaborative promotions to capture the attention of consumers and promote their products in a creative way.
2. Fashion - Collaborating with other brands to produce branded clothing is a strategy that companies in the fashion industry can use to create buzz and promote their brand to new audiences.
3. Advertising - Advertising agencies can help businesses tap into the power of nostalgia and child-like imagery in their campaigns to create a playful and engaging brand image that resonates with consumers.