Naya's Everyday Essential Kits are now available in sustainable and recyclable packaging. The skincare brand invested in its sustainable credentials by packaging its hero kit in a 100% biodegradable gift box made from biomass and mycelium.
Mycelium is derived from mushrooms; it is the vegetable root structure of the fungi. The beauty industry has welcomed the material as it gains growing popularity as a substitute for plastic. Naya aims to encourage consumers to recycle and compost with the new packaging system. The Everyday Essential Kit is also equipped with a recyclable paper sleeve. The skincare set features its star ingredient, cacay oil, and includes the brand's Everyday Cleansing Oil, Glow Serum, Day Cream, and Face Oil.
Biodegradable Skincare Packs
Naya's Everyday Essential Kit Is Now Packaged in Biomass and Mycelium
Trend Themes
1. Biodegradable Packaging - Using sustainable, biodegradable materials for packaging in various industries, addressing consumer demand for eco-friendly solutions.
2. Mushroom-based Materials - Exploring alternative materials such as mycelium derived from mushrooms to replace traditional plastics in packaging and other applications for the beauty industry.
3. Compostable Skincare - Developing skincare products that are not only sustainable in their formulation, but also in their packaging, allowing consumers to compost or recycle them after use.
Industry Implications
1. Beauty and Skincare - Opportunity to innovate by developing new sustainable packaging materials and pushing for environmentally-friendly packaging across the industry.
2. Food and Beverage - Using biodegradable or compostable packaging materials to reduce plastic waste and improve overall sustainability in the food and beverage industry.
3. Home Supplies and Cleaning Products - Taking a sustainable approach to packaging in home supplies and cleaning products by exploring compostable or biodegradable packaging solutions.